5 Ways to Increase Trust Online

Secure Your Site and Protect Your Customers from Fraud

Skeptical consumers, increasing competition, and more sophisticated fraudsters make trust essential to your success online. Before customers click, they need assurance that your site is secure, their transactions are protected, and you are who you say you are. Make sure your Web site earns its full potential with these tips for increasing trust online.

PROBLEM: Concerns about sharing personal data online.

SOLUTION: Secure your site with VeriSign SSL.

If you collect any information on your Web site or if your customers create an account to sign-in, you need to protect their personal information in transmission across the Internet with encryption. VeriSign SSL solutions both secure your online transactions and help assure your customers that they are safe when they shop, share, or click on your site. VeriSign SSL Certificates

PROBLEM: Identity theft and fraud are on the rise.

SOLUTION: Display the VeriSign Trust™ Seal.

VeriSign seals show that a site is secure and authenticated by a trusted third party. The most recognized trust mark on the Internet, the VeriSign seal is viewed up to 650 million times per day on over 100,000 Web sites in 165 countries. Added features work with the VeriSign Trust Seal to show customers that your site is scanned daily for malicious code to protect their computers from infection.

PROBLEM: Competing for clicks in search results.

SOLUTION: VeriSign® Seal-in-Search™ increases your link visibility.

VeriSign® SSL Certificates come with additional features so you can do more than secure your online transactions. The Seal-in-Search feature helps your link stand out as a trusted site. Browsers enabled with a free plug-in and shopping sites and product review pages that partner with VeriSign, display the VeriSign Trust Seal next to your link.

PROBLEM: Imposter sites are difficult to detect.

SOLUTION: Get the green address bar.

SSL Certificates with EV trigger high-security Web browsers to display your organization’s name in a green address bar and show the SSL provider that issued it. Web site visitors know at a glance that the certificate owner has met the industry’s highest standard of authentication. VeriSign® Secure Site Pro with EV SSL Certificates

PROBLEM: Hackers target all types of Web sites.

SOLUTION: Protect against the most common attacks.

Avoid becoming a hacker target and provide a safer online experience for consumers. Every Extended Validation and Pro SSL Certificate includes vulnerability assessment to help quickly identify and take action against the most exploitable weaknesses on your Web site. Daily Web site malware scanning, free with all VeriSign® SSL Certificates, alerts you immediately if your Web site is infected. The combination helps you extend security beyond https to your public-facing Web pages and reduce the risk of being blacklisted by Google or other search engines. Web Site Malware Scanning and Vulnerability Assessment.


For more information visit ClickSSL.com

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The Effective Identification of SSL Certificates

SSL stands for “Secure Socket Layer.” It is a technology that establishes a secure session link between the visitor’s web browser and your web site so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information.

AN SSL CERTIFICATE:

An SSL Certificate is a digital computer file (or small piece of code) that has two specific functions:

1. Authentication and Verification: The SSL Certificate has information about the authenticity of certain details regarding the identity of a person, business or web site, which it will display to visitors on your web site when they click on the browser’s padlock symbol or trust mark. The vetting criteria used to determine if an SSL Certificate should be issued are most stringent with an Extended Validation (EV) SSL Certificate; making it the most trusted SSL Certificate available.

2. Data Encryption: The SSL Certificate also enables encryption, which means that the sensitive information exchanged via the web site cannot be intercepted and read by anyone other than the intended recipient.

In the same way that a physical identity document or passport may only be issued by the relevant country’s government officials, an SSL Certificate is most reliable when issued by a trusted Certificate Authority (CA). The CA has to follow very strict rules and policies about who may or may not receive an SSL Certificate. Therefore, when you have a valid SSL Certificate from a trusted CA, there is a higher degree of trust.

SSL ENCRYPTION:

In the same way that you lock and unlock doors and other things using a key, encryption makes use of keys to lock and unlock your information. Unless you have the right key required, you will not be able to “open” the information.

Each SSL session consists of two keys:

1. The public key is used to encrypt (jumble up) the information.
2. The private key is used to decrypt (un-jumble) the information and restore it to its original format so that it can be read.

The Process: Every SSL Certificate is issued for a specific server and web site domain (web site address)for a CA-verified entity. When a person uses their browser to navigate to the address of a web site with an SSL Certificate, an SSL handshake (greeting) occurs between the browser and server. Information is requested from the server—which is then made visible to the person in their browser. You will notice changes in your browser. If you click on the trust mark, you will see additional information such as the validity period of the SSL Certificate, the domain secured, the type of SSL Certificate, and the issuing CA. A secure link is established for that session, with a unique session key, and secure communications can begin.

USE AN SSL CERTIFICATE:

You would use an SSL Certificate anywhere that you wish to transmit information securely. Here are some examples:

• Securing communication between your web site and your customer’s Internet browser.


• Securing internal communications on your corporate intranet.


• Securing email communications sent to and from your network (or private email address).


• Securing information between servers (both internal and external).


• Securing information sent and received via mobile devices.

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What is an SSL Certificate?

Secure Sockets Layer (SSL) is the World Standard for Web Security. SSL technology confronts the potential problems of unauthorized viewing of confidential information, data manipulation, data hijacking, phishing, and other insidious Web site frauds by encrypting sensitive data so that only authorized recipients can read it.

In addition to preventing tampering with sensitive information, SSL helps, provide your Web site’s users with the assurance of having accessed a valid Web site. Support for SSL is built into all major operating systems, Web applications, and server hardware—meaning that SSL’s powerful encryption technology helps provide your business with a system-wide, liability limiting security blanket for fortifying consumer confidence, boosting the percentage of completed transactions, and enriching the “bottom line.” Due to recent advances in SSL technology, there is a variety of different kinds of SSL. In this paper, we will discuss some of these advances to help you decide which would be best for your organization.

A secure connection has been established between browser and Web site, and the Web site has been authenticated according to rigorous industry standards. In the example below the browser controls the display, pulling information from the SSL Certificate and displaying it in the address and security status bar. Make it extremely difficult for phishes and counterfeiters to hijack your brand and your customers.

Now when shoppers visit a Web site secured with an Extended Validation SSL Certificate, the latest browsers trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate’s security vendor.

The Green Address Bar of Extended Validation SSL

Standard SSL Certificates (Domain and Business Validation SSL)

To view an SSL Certificate, go to a secure site and click on the lock padlock.

Click on “View certificates”.

View the authentic inside of the certificate click the “Details” tab

Click on “Certification Path” to see which Trusted Root Certificate has been using to issue the Certificate

SSL Certificates can be used for:

• Authentication: that confirms the identity of someone.
• Privacy, which ensures that information, is only accessible to the target audience.
• Encryption: that hides the information so that unauthorized readers are not able to decipher.
• Digital signature: that provides non-repudiation and message integrity.

These services can be important to the security of your communications. In addition, many applications use certificates, such as e-mail applications and Web browsers.

To Buy SSL Certificates visit ClickSSL.com

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Code Signing Certificate – Secure Delivery of Code and Content

Developers and software publishers use Code Signing Certificates to attach a unique digital signature to applets, plug-ins, macros and other executable files before publishing them. Operating systems, software applications, devices, and mobile networks look for a trusted digital signature to authenticate the source of the code and confirm its integrity.

The Enrollment Process

When you apply for Code Signing Certificate, you generate a private/public key pair and submit the public portion with documentation to prove your identity. Once certificate authority authenticates and verifies the information, we issue a Code Signing Certificate containing your full organizational name and your public key. It can be used to digitally code sign and content during the certificate’s validity period.

Code Signing Certificates Supports Microsoft Authenticode, Sun Java, Adobe Air, Mac, Microsoft Office VBA

A publisher or developer signs a file using the Code Signing Certificate.

1. A digital signature is attached to the file and a hash mark is created.
2. The content is published to website or mobile network or otherwise made available.
3. A user downloads or encounters the code. The user’s system software or application uses a public key to decrypt the signature.
4. The hash used to sign the code is compared to the hash on the downloaded code. A mismatch generates an error, prevents download, or allows it, depending on the platform, application, and client security settings.

Root Certificates

A certificate’s trustworthiness depends on confidence in the identity of the organization that issued it. When software decrypts the digital signature, it looks for a “root” certificate, the source of the identity information. A self-signed digital certificate means that you own your own root certificate and are vouching for your own identity, although your own root certificate is unlikely to be present in the user’s browser or operating system. In contrast, established certificate authorities, such as Thawte and VeriSign, are well known and trusted by operating systems, software and device vendors.

Choose a Code Signing Certificates.

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