Establish Trust & Reduce Risk of Phishing Attack with EV SSL

As consumers select to store, share, bank and view financial statement online, it has happen to more sensitive about safety. They use the website to make inquiries and social networks, but picked up the phone or go to the store or bank branch to present payment information, or create an account. Concern about identity theft and fraud carry many website visitors to complete online transactions.

Extended Validation SSL has established to be a key factor in conquering the reluctance of consumers to do dealing online. The companies say their sites with EV SSL report a regular increase in transactions cause of the address bar turns into green bar with EV SSL in high-security browsers, and provide an additional layer of security of the site that consumers can see and trust. Increase online transactions, reduce shopping cart abandonment, and becomes more guests to members with EV SSL certificates.

Online growth slows to a lack of confidence

Although identity theft most internet users online, identity theft is listed as the main reason for not buying online. On the Web, this question is easy to measure:

• Abandoned shopping carts add up to lost sales and missed revenue.
• Click-through tracking shows that potential customers reach enrollment forms, but do not complete them.
• Search analytics and alerts show how brands and company names are hijacked to lure customers away from legitimate sites.

Online frauds has become more synchronized and complicated, eroded the trust that is important for online dealings. Phishing schemes use email and a legitimate website to trick visitors to share personal information. SSL stripping, the man-in-the-middle attack, securing users, but fake website is targeting to a webmail application, secure websites, and intranets.

Phishing Defined

One type of fraud where emails and sites that appear to be from a famous brand are actually fake websites where information is captured and used for identity theft.

Restore Confidence with Extended Validation

Many website vendors are recognizable with SSL: https in the URL and a closed padlock. Before EV SSL, users of the site have to confidence that the only valid websites protected by SSL. Gougers use careless validation policy to buy a SSL certificate for a fake domain and that the site is safe to launch phishing attacks and man-in-the-middle attacks, undermine consumer confidence in its entirety. EV SSL certificates offer simple and low cost to help reduce abandonment and increase translations, while reducing costs and protecting personal information through secure online transactions.

How EV Works.

EV SSL Certificates give an additional layer of security for customers and website vendors by require a strictly distinct issuance and organization process for EV SSL as definite by the CA/Browser Forum. Now, Now, the EV SSL has become a standard feature of security in browsers, like Internet Explorer 7+, Firefox 3.0+, and on mobile devices like the iPhone and Droid. These browsers recognize EV-secured websites and indicate the presence of EV in a unique way. Users simply see that the website can be trusted. Therefore, consumer confidence has increased and an attack on sites protected by EV SSL has become more difficult.

Higher Authentication Standard

Before issue EV SSL Certificates, SSL provider must:

• Verify the legal, physical and operational existence of the entity
• Verify that the identity of the entity matches official records
• Verify that the entity has exclusive right to use the domain specified in the EV Certificate
• Verify that the entity has properly authorized the issuance of the EV Certificate

Online services and sales has become a growth area for companies of all sizes in various industries. EV SSL Certificates have shown that it is easier for customers to feel safe sharing their personal information online. Read more about: EV SSL Authentication Requirements

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Increasing Sales with SSL Security

Today’s online consumers are better educated about internet safety than ever before, and the majorities look for certain signs that a web site is safe. One of the most widely recognized security indicators are Secure Sockets Layer (SSL) certificates, which secure the connection between your web site and your customer’s browser. In fact, protecting your web site with an SSL certificate is one of the most effective ways to encourage people to stay on your site and make purchases. So, how exactly does SSL security do that?

SSL certificates from a credible provider like GeoTrust build confidence in your site so visitors will feel safer. When you work with a SSL company—also called a Certificate Authority or CA—you will have to undergo a vetting process to help ensure that your business is legitimate. You will be issued an SSL certificate only after your web site identity has been authenticated. Once you install an SSL certificate on your site, transactions between you and your customers will be encrypted or scrambled so that criminals cannot intercept the information and steal it. You will also benefit from a number of visible trust indicators that appear in the browser.

In most browsers, when a user visits a web page secured with SSL, a small padlock icon will appear in the browser and the URL address heading will change from http:// to https://. Many SSL providers, including GeoTrust, also offer a trust mark that you can display on your site as well. A trust mark is a small image that indicates that your web site has been verified and is secure.

GeoTrust trust mark looks like this

A well-placed trust mark can make a significant difference in how confident your site visitors feel about sharing their personal information with you—especially when it comes to financial information such as a credit card number. Research has shown that this confidence translates into an increase of completed transactions.

The most effective trust marks, like the GeoTrust True Site Seal, are dynamic. They let visitors click on them to get more information about the company, what kind of SSL certificate the business is using, when it expires. They also display a timestamp that shows that site’s security certificate is up-to-the-minute current.

SSL security is most effective when you work with reputable provider GeoTrust.

For e-commerce web sites, using Extended Validation SSL is your best bet to ensure consumer confidence. When people who use high-security browsers visit a site protected by EV SSL, the address bar will turn green and display both the name of the company and the CA. EV SSL requires a more rigorous vetting process, which means only companies who have passed specific identity verification checks are able to trigger the green bar in customers’ browsers. Since the green bar is so easy to see, it’s the best way to communicate to customers that your web site is secure.

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Enable Secure and Convenient Online Shopping

SSL Certificate technology to protect Internet shopping is safe, easy and convenient. Once the online user enters the secure area – by providing the credit card data, e-mail address or other private information, for example – the online store’s SSL certificate enables the browser and the server create strong encryption.

SSL “handshake” procedure, which establish the secure session, takes discerning place behind the prospects, make sure an endless shopping skill for the customer. A “lock” icon on the browser status bar and the prefix “https://” in the URL is the only visible indication of the session took place peacefully.

Conversely, if the user tries to submit private data to an unsecured Website (i.e., a website that is not secured with valid SSL Certificate), built-in browser security mechanism will prompt a warning to the client, reminding them that the website is not secured and that aware information can be interrupted by third parties. Given this caveat, Internet users are likely to look away to make a shopping.

The “padlock” icon in status bar be a sign of that connection is secured.

Up to 256-Bit Encryption

SSL certificates support both industry-standard 128-bit and 256-bit SSL encryption to protect online transactions. Actual encryption strength on a secure connection with a digital SSL Certificate is determined by the level of encryption is compatible with the user’s browser and the website server is located.

Encryption strength is considered on length of key — number of bits in the key. To decode an SSL statement, one requests to generate the right decoding key. Exactly speaking, 2n possible values exist for an n-bit key. Thus, 40-bit encryptions involve 240 potential values. 128-bit and 256-bit key is a combination of 2128 and perhaps surprising 2256, respectively, making the encrypted information to become resistant to interference.

The reason of a secure server is to encrypt all private data which entering in the forms on your browser, before it is send to dedicated private network server. Servers use 256-bit encryption, which is the most security existing for universal purposes. It will keep your information as personal as technology will allow.

256-bit SSL Encryption provides an extra layer of protection for online users. This security can help protect against login and password stealing, which is mainly common in today’s wireless world. The other benefit of 256-Bit SSL Encryption is help defeating the speed issues. Most ISPs do not want to strangle or block 256-Bit SSL Encrypted data because this kind of data is usually used to send aware information (financial information, logins, passwords, credit card info, etc).

When a visitor enters an SSL-protected page on your website, their browser bar displays a padlock and https:// prefix. This tells visitors its okay to send private information to your website.

When websites protected by EV SSL display a green address bar. Extended Validation SSL Certificates offer high-security Web browsers information to identify a Website’s governmental identity. An EV SSL Certificate helps your visitor’s complete secure transactions with confidence and puts your organization in a leadership position.

Credit: ClickSSL.com Blog

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